Stories from The Creative State North West

Tara McGowan — Creative Perspective

Tara McGowan

Creative Producer Tara McGowan specializes in strategic development for Arts Organisations, as well as event curation & management and creative collaborations.  Her client list includes The Model, The Cairde Arts Festival and Blue Raincoat Theatre Company amongst others.

In this 4CNW Innovation Challenge Tara was matched with Mícheál Ó Domhnaill of Live to answer Ireland West Airport Knock's Challenge. IWA serves 25 international destinations and their call sought Creative ways in which a small company could attract tourists and promote the region.

Mícheál & Tara responded by curating a live traditional music event from The Dock, Carrick On Shannon, showcasing musicians and locations in Co Leitrim. The event’s dedicated website and social media campaign promoted the region’s cultural offering in targeted European destination such as the U.K., Italy & Germany.  Audiences not only were able to view the performance but interact with the show, exchange messages, and heard about upcoming tourism events and flight access.

The project was a huge success and a further eight live events are planned for 2013. Hear from Tara, Micheal and their business client Ireland West Airport Knock in the short film above.



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