Mark and Kira Walton, VOYA — Industry Perspective
Swapping business suits for wellington boots, Mark Walton and his wife Kira, launched the VOYA organic beauty brand in 2007 as a spin-out from the Walton family’s famous VOYA seaweed baths based in Strandhill, County Sligo.
VOYA is now recognised as the pre-eminent organic spa brand globally and was recently identified by Conde Nast as one of the key trends of 2012. Notwithstanding the economic difficulties that persist here at home, turnover for the business has doubled in each of the last three years, reaching €1.5 million in 2011, and VOYA recently opened its flagship retail store in Selfridges of Oxford Street, London.
The Company has developed and launched over 100 new products and skin therapies, targeting its business towards three key sectors – Hotel Amenity; Spa; Retail and currently exports to over 30 countries globally, including North America, UK, and myriad countries within the Middle East, Far East, and Continental Europe.
VOYA’s 4CNW Innovation Challenge called for a Creative to communicate the brand ethos and the unique harvesting process to these three key sectors - Hotel Amenity, Spa & Retail to audiences across the globe. Film maker and Director of Photography Peter Martin replied by creating a series of evocative vignettes tailored to the needs of prospective audiences. The finished films will be posted here in due course.